My colleague and good friend Daniel Wellman has written another stellar article based on his personal coaching experience getting teams started on testing:
http://blog.danielwellman.com/2009/05/testing-tips-article-in-may-2008-better-software-magazine.html
I am a technologist who became test infected in 2004 and I have been trying to spread it ever since.
Every once and a while I turn green, become enormous, and start smashing things.
[Disclaimer: The opinions expressed herein are those of the author and not of his employer.]
Don't blame them for the stuff you read here.